The Girls That Hustle
The Brief
The Girls That Hustle is a community platform creating educational and inspiring content to help female entrepreneurs feel supported and empowered on their business journey. They needed a brand identity that reflected their audience - women who are ambitious, driven and unapologetically themselves.
Services
BRAND IDENTITY
THE CHALLENGE
The female entrepreneur space is crowded, so the brand needed to feel immediately distinctive - something ambitious, driven women would be proud to be part of.
THE APPROACH
I created an identity rooted in femininity, elegance and confidence. The logo typographic treatment was central to the design, playing with contrasting serif styles and weights to create a warm, editorial feel.
