Phare
The Brief
Phare is a science-backed skincare destination founded by Dr. Laura, a GP and skin health expert. They needed a full suite of email flows, campaign emails and a sticker sheet aimed at their younger TikTok audience - all designed to feel as intentional and trustworthy as the brand itself.
Services
EMAIL DESIGN
SOCIAL GRAPHICS
STICKER SHEET DESIGN
THE CHALLENGE
Balancing clinical credibility with warmth and approachability, particularly for content aimed at their younger TikTok audience. The sticker sheet needed to feel fun and engaging enough to resonate with a younger crowd, while still staying true to Phare's clean, expert-led values.
THE APPROACH
I created a clean, editorial aesthetic across all emails with thoughtful layouts and refined typography. For the sticker sheet, I leaned into Phare's muted colour palette and clinical language, but brought a playful, fun energy to the graphics - making the content feel fresh and engaging for a younger audience without compromising the brand's expert positioning.
